What We Do
A Partner On
Your Life Journey
We provide financial guidance that enables our clients to achieve their lifetime goals, desires, and aspirations. In doing this we help build client's confidence. Our clients know that our family takes our responsibility to them and their assets to heart during the financial planning process. We build confidence in our clients by showing them that both they and their loved ones are taken care of throughout their lifetimes and into their legacies.
Vince Sturm
Owner/President, Financial Advisor
Fax: (515) 465-9102
Email: vince@genwealthadvisors.com
With over 25 years of experience in the financial planning industry, Vince is dedicated to helping individuals and families achieve their financial goals. His extensive expertise and commitment to personalized service have enabled him to guide countless clients through various stages of their financial journeys, from wealth accumulation to retirement planning.
As a native Iowan, I deeply understand the financial needs and aspirations of our community. Outside of work, Vince enjoys golfing with his family and friends. You also can find him riding one of his three bicycles on the beautiful and expansive trail systems central Iowa offers, or indulging in a good book. These hobbies not only provide him with relaxation and enjoyment but also inspire a balanced approach to life and financial planning.
Vince's mission is to provide comprehensive and tailored financial advice, ensuring that each client receives the guidance they need to make informed decisions. Whether you are just starting to build your financial foundation or looking to secure a comfortable retirement, I am here to help you navigate the complexities of financial planning with confidence and clarity.
Alex Sturm
Financial Advisor
Fax: (515) 465-9102
Email: alex@genwealthadvisors.com
Alex Sturm began his career in financial services three years ago with Wells Fargo Home Mortgage as an Executive Office Case Specialist after graduating from the University of Iowa with a double major in finance and leadership management. His role required him to spend an extraordinary amount of time on the phone. This taught him the value of working face to face, building relationships, and becoming a trusted friend and advisor.
Alex has always been interested in finance growing up learning about the industry through his Dad. His dream was to work with his Dad and build a community and family practice and in 2020 he got to do just that. He is a perpetual student always striving to learn new things and improve his knowledge base for the benefit of those he works with.
Alex played football and baseball in high school and was a sprinter as well he continues to enjoy being involved in sports and spending time with friends and family. He and his friends can often be found on the golf course. His volunteer efforts are focused on providing meals for the needy and working with the local animal shelter.
Aaron Sturm
Financial Planning Analyst
Fax: (515) 465-9102
Email: Aaron@genwealthadvisors.com
Aaron Sturm joined Generations Wealth Advisors in August 2025, bringing a strong background in business analytics and data-driven decision-making to the firm. A graduate of the University of Iowa with a degree in Business Analytics and Information Systems, Aaron began his professional career at Casey’s General Stores corporate offices in Ankeny, Iowa, where he spent more than three years working as an analyst.
During his time at Casey’s, Aaron gained valuable experience analyzing data, identifying trends, and using information to help support business decisions. He brings that analytical mindset to Generations Wealth Advisors, where he works alongside his family and the rest of the team to help support the firm’s investment, financial planning, technology, and client service efforts.
Growing up around the financial services industry, Aaron has seen firsthand the importance of building long-term relationships and helping families plan for their futures. Joining Generations Wealth Advisors gives him the opportunity to combine his analytical background with the family-focused approach that has been an important part of the firm for more than 25 years.
Outside of the office, Aaron enjoys golfing, spending time with friends, and watching sports. He is also an avid dog lover and enjoys spending time with his Australian Shepherd, Joey.
Aaron is excited to be part of the next generation of Generations Wealth Advisors and to help the firm continue to grow while providing the personal service and attention clients have come to expect.
Tracey Shryack
Senior Client Service Associate
Fax: (515) 465-9102